The Hypro Premium Dog Food Review: Tested & Evaluated 2023
Are you looking to change up your dogs kibble option? Hypro Premium might be on your list. To help you decide if it’s the right choice for your dog, here’s our ultimate Hypro premium dog food review.
We teamed up with veterinarians, canine nutritionists and dog parents to form a panel of independent experts. We then researched every variety that Hypro Premium offers, testing them out with our canine companions to discover which they like best and which has the nutritional makeup to make all pet parents happy. Our experts have done an in-depth analysis of the taste, ingredients, and extras. Here’s what you should know!
Related: The Best Dog Food Australia.
Related: How To Choose The Right Dog Food?
Related: How Is Australia’s Dog Food Industry Regulated?
Related: What is AAFCO? The Association of American Feed Control Officials.
Related: What Is the Pet Food Industry Association of Australia (PFIAA)?
Related: AAFCO vs PFIAA: Dog Food Standards Comparison Australia.
Related: Understanding Guaranteed Analysis Levels in Dog Food.
Related: Real Meat vs Meat Meal.
Quick Pick - Our Best Rated Dog Food
Our Number 1 Pick -
Petzyo Dog Food
- Ethically sourced Kangaroo, Chicken or Salmon, sweet potato & superfood extras
- Iron-rich & low fat proteins
- Three Omega 3 and 6 rich oils with a well balanced 11% fat content
- Made in Australia
Australia's Hypro Premium Dog Food Review
Hypro Premium - 3 Star Rating
- Ingredients: Chicken and duck kibble: Meat meals (chicken & duck), Faba beans, Chickpeas, Vegetables (including potato, carrot, spinach), Tallow (beef &/or poultry), Chicken gravy, Oils (sunflower, flaxseed, fish & emu), Beet pulp, Salt, Essential vitamins & minerals (including calcium, phosphorus, potassium, magnesium, iron, zinc, manganese, copper, iodine, selenium, Vitamins A, D3, E, K, thiamine, riboflavin, niacin, pyridoxine, pantothenic acid, folic acid, B12), Chicory extract, Choline chloride, Egg, Yucca schidigera extract, Natural antioxidants (including rosemary), Fruits (apple, blueberry, cranberry, tomato), Alfalfa, Kelp.
- Named Protein First: Yes.
- Dog Food Type: Dry food and a small treat selection
- Recipe Range: Chicken & duck, ocean fish, kangaroo & lamb, turkey & lamb, kangaroo & turkey.
- Suitable For: Adult and puppies, active adults.
- Cost: $$
- Australian Owned: Yes. Production facilities are also in Australia.
Hypro Premium kibble is the no-name offering from the manufacturer of Meals for Mutts. Because of it, you might find some similarities between the two products, at a slightly more affordable price.
If you’re curious, here’s what you should know about this dog food:
During our testing phase, our independent team of experts noticed that most of their dogs seem to appreciate the taste of this food. Hypro Premium includes tallow from beef and poultry, as well as “chicken gravy”, so the kibble likely has a meaty taste. Several picky dogs also really liked the flavour and texture of the kibble. We appreciate that these taste-focused extras all come from natural sources instead of using artificial flavourings. All in all, we would recommend this brand if you’re having a hard time with your picky dog.
We also appreciate that the puppy recipe has a smaller kibble size even if it’s meant for all dog breeds. While a large pup might chomp down on the food too fast, a small puppy will learn to enjoy their food when kibble is manageable.
Because of the thoughtful kibble size for puppies and the addition of natural flavours, we’re giving this brand 5 out of 5 in the taste department.
This brand has a short and sweet ingredient list that is clean. All kibble recipes from Hypro Premium have the same ingredients, and only the meat sources change from one recipe to the next. The typical analysis is also consistent between recipes, so switching flavours shouldn’t influence your dog’s nutritional intake.
The typical analysis of this kibble looks good enough. They offer a minimum of 26% crude protein and a minimum of 15% crude fat. This is slightly better than the minimum percentages recommended by the American Association of Feed Control Officials (AAFCO). The AAFCO prescribes that adult dog need a minimum of 18% crude protein and 13% crude fat , so going slightly above that is a good touch.
Another very positive point is the inclusion of carbohydrates in their typical analysis! This is largely unheard of in the pet food industry, even though researchers consider that simple carbs should be eaten in moderation instead of being the base of the food . On the other hand, low-quality dog food tends to be higher in cheap fillers, and thus higher in carbs. Hypro Premium states their kibble features 30% carbs  which is a respectable amount for a kibble.
Now, you might have realised that we’ve mentioned only the “typical analysis” instead of a guaranteed analysis as most pet foods have. This brand does not include a guaranteed analysis on their labels or their site. Instead, Hypro Premium only shows a typical analysis, which makes us unsure about recipe reliability from bag to bag.
Some companies avoid stating guaranteed analysis because having one implies constant re-testing of the product: if consumers have the product tested and it doesn’t match the guaranteed analysis, brands can be in legal trouble. A “typical” analysis doesn’t have this issue. Because of this, it makes us question the recipes used, particularly if you’re feeding sensitive dogs like mine. On the other hand, for a pet food to be AAFCO-compliant it needs to feature a guaranteed analysis , so this means Hypro Premium doesn’t follow all AAFCO guidelines.
Finally, we have some issues with the broad generalisations in Hypro Premium’s ingredient list. For example, instead of listing chicken and duck as different items, they have lumped them together as “meat meals (chicken & duck)”. This signals that the company is trying to make themselves look better: if ingredients were split, they probably wouldn’t be first on the list. Although common, we don’t agree with this tactic: it’s deceiving for the consumer and tends to hide a less-than-ideal composition.
The bulk of this food is made up of “meat meals” (chicken and duck), faba beans, chickpeas, and “vegetables” (including potato, carrot, spinach). It is impossible to know how much of the meat is chicken or duck, and which exactly are the vegetables used. It is evident beans are probably the main ingredient and are split equally with the meat.
The rest of the list includes some nice ingredients that we’ll cover in more detail down below. However, our team of independent experts agreed to take off 2 stars from this category. We don’t appreciate the lack of transparency by avoiding itemising the ingredient list. The use of a typical analysis instead of a guaranteed analysis is also concerning, particularly if you’re like me and feeding a sensitive dog.
Protein content 3/5
All Hypro Premium recipes have meat as the first ingredient. However, they group ingredients so it’s unclear if the recipes are based around meat. When companies group together ingredients, it’s likely they want to make the recipe sound better than it is. In this case, it might be a strategy to cover up a very small percentage of duck, or a higher amount of beans in comparison with the meat ingredients. Either way, we would have preferred itemised ingredients.
From a percentage point of view, this brand’s recipes have a minimum of 26% crude protein, which is a respectable amount when compared to other kibbles. Another good point is the quality of the meat added to the food. These recipes used rendered, meal-type named ingredients. So, for example, the chicken recipe includes chicken meal and duck meal. These ingredients offer high-quality protein that is a great addition to your dog’s diet. Hypro Premium also includes tallow in their recipes, a healthy source of extra animal protein, collagen, and micronutrients like iron.
None of the recipes are single-protein options since all of them mix at least two animal sources. If your dog is sensitive or you’re trying an elimination diet, this isn’t the right option for you.
Finally, although the protein content and ingredients are nice, we’re taking off two stars from this category. The ingredients shouldn’t have been lumped together in the ingredient list!
Although Hypro Premium has a relatively short ingredient list, they have a few nice extras to round up your dog’s diet:
All in all, the extras in this food are nice enough and on-par with most mid-range food out there. We’re taking off 2 stars because of the ingredient lumping which is probably a marketing strategy to make the food look better.
This brand only offers kibble, so if you’re looking for other food styles you’ll have to go elsewhere. Other than that, there are some options to change up the protein in your dog’s food. Some recipes are poultry-free, so even if none of them are single-protein, you might be able to find options for dogs that don’t like or can’t eat poultry.
However, all recipes are for all breeds. This means the kibble size might be too large for smaller pups. There’s also the issue with feeding large-breed puppies, that have specific calorie requirements and can’t be overfed. Hypro Premium doesn’t offer large-breed puppy food so you’d have to be careful and moderate their portions with their all-breed puppy kibble.
Although there is reasonable variety, we’re taking off 2 stars because of the one-size-fits-all kibble size and the lack of large breed puppy food.
This is a mid-range food with appropriate prices. We appreciate the different sizes available, particularly for those that have several dogs and don’t necessarily want to go to the store every couple of days.
We were also able to find some discounts when buying online, particularly if you’re interested in auto-delivery. The manufacturer’s other brand, Meals for Mutts, is slightly more expensive than Hypro Premium, so it might be a good option if you already like Meals for Mutts.
We’re giving this brand 4 out of 5 in this category. The price is good enough considering the ingredient quality and the recipes available.
Do Not Buy If…
Although this brand has nice ingredients, our panel of independent experts suggest you might look elsewhere if you:
The Final Verdict
Hypro Premium has nice ingredients and a clean list. Everyone on our team of independent experts agreed that we would have liked to see itemised ingredients instead of broad categories, but this isn’t uncommon in the pet food industry.
For a kibble, the composition is nice even if it’s relatively high on legumes. If you’ve tried Meals for Mutts and liked it, this is a decent option to try!
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- The National Academies of Sciences, Engineering and Medicine. Nutrient Requirements of Dogs and Cats. 2006. https://nap.nationalacademies.org/catalog/10668/nutrient-requirements-of-dogs-and-cats
- MSD Manual, Veterinary Manual. AAFCO Nutrient Requirement for Dogs. https://www.msdvetmanual.com/multimedia/table/aafco-nutrient-requirements-for-dogs
- Hypro Premium. Chicken and duck kibble. https://www.hypropremium.com.au/product/chicken-duck/
- AAFCO. Reading labels. https://talkspetfood.aafco.org/readinglabels
- FDA. FDA Investigation into Potential Link between Certain Diets and Canine Dilated Cardiomyopathy. https://www.fda.gov/animal-veterinary/outbreaks-and-advisories/fda-investigation-potential-link-between-certain-diets-and-canine-dilated-cardiomyopathy