Woofin Good Dog Food

The Woofin' Good Dog Food Review: Tested & Evaluated 2024 

Written By Eloisa Thomas | Canine Coach, Double M.A in Anthropology.
Edited & Fact Checked By Renae Soppe | B.A Journalism & Science. 
Last Updated: 5th January 2024

Looking for a new food for your beloved pooch and wondering if Woofin' Good is best for them? Then you need a comprehensive Woofin' Good dog food review...like this one!

We teamed up with veterinarians and canine nutritionists to form an independent team of experts to try out all of this brand's dog foods alongside our four-legged companions. After months of research and plenty of discussion, we finally were able to sum up our opinions and compile this guide.

If you’re wondering if you should make the switch, then we’ve got you covered. This in-depth Woofin' Good dog food review will help you decide if it’s the right choice for your dog. Here are the basics:

  • Woofin' Good is one of Coles’ dog food home brands, so it’s a supermarket dog food brand that's only available through them.
  • More than 30 different recipes including dry and wet food as well as treats
  • No raw food options, but they have some grain-free kibble and don’t include wheat or corn in any of their recipes.

Quick Pick - Our Best Rated Dog Food

Petzyo Dog Food

Our Number 1 Pick
Petzyo Dog Food

  • Ethically sourced Kangaroo, Chicken or Salmon, sweet potato & superfood extras
  • Iron-rich & low fat proteins
  • Three Omega-3 and -6 rich oils with a well balanced 11% fat content
  • Made in Australia

Woofin Good Dog Food being tested by our review team.

Australia's Woofin Good Dog Food Reviewed

Woofin Good - 3.5 Star Rating

  • Ingredients: (Chicken, rice and vegetables recipe) Poultry Meal, Rice, Oats, Beef Meal, Vegetables (Peas, Tomatoes, Carrots), Beet Pulp, Kelp Meal, Canola Oil, Fruit (Blueberries, cranberries), Salt, Vitamins and Minerals, Natural Antioxidant, Salmon Oil, Yucca Schidigera, Glucosamine, Chondroitin, Natural Prebiotic, Peppermint, Rosemary.
  • Named Protein First: Yes
  • Dog Food Type: Dry kibble, wet food also available.
  • Recipe Range: 35 products, with dry kibble for adults and puppies, as well as treats for large and small dogs.
  • Suitable For: Adults and puppies, depending on the recipe. Large-breed puppies and seniors can also have it if you have a stricter control of their portions.
  • Cost: $$
  • Australian Owned: Yes, by Coles (but made in Italy as of June 2021)



Protein content

Additives and Extras



One of Coles’ most recent dog food brands, Woofin' Good has only been available since June 2020. If you’re looking to switch up your dog’s diet, this could be a reasonable choice.

Taste 3.5/5

Most pet owners on our team of independent experts mentioned that their pups like it. It’s also great that it has several different recipes, so even if your dog doesn’t love chicken they’ll have some tasty options to choose from. The wide variety of treats is also a plus for many customers dealing with picky eaters.

Since the taste of Woofin' Good doesn’t seem to be anything extraordinary, we’re giving the brand 3.5 out of 5 stars in this category.

Ingredients 3/5

Although the ingredient list of Woofin' Good kibble isn’t awful, particularly considering the price point, there are some tell-tale signs that the manufacturer might be cutting corners.

For starters, none of the ingredient percentages are disclosed. This is normal for dog food around the world, and Australian law doesn’t make manufacturers put this information on the label. This means the only hint we have to the exact composition of the food is the ingredient order.

Looking at Woofin' Good’s ingredients, it looks fine: the first ingredient is poultry meal, which is great. But there are some red flags: the following two ingredients are rice and oats. According to our panel of experts, the first and second ingredients listed are often in roughly the same proportion; and other times the first three ingredients are in the same proportion. This means that either roughly half of the recipe is rice, or two-thirds of it is cereals (rice and oats), compared to a third of poultry meal.

Whatever it is, the labelling here is a bit misleading: poultry meal would end up being the second main component of the recipe! Rice and oats are healthy for dogs, but they shouldn’t be the base of your pup’s diet. We recommend supplementing with extra protein at home or varying the diet.

Another detail that we didn’t love is the inclusion of “vegetables” as an ingredient, with peas, tomatoes and carrots between parenthesis. We like these extras and they will round up your dog’s diet. However, grouping them like this might indicate their individual percentage within the recipe is relatively minor.

Other generalities in the list are “fruit” (which is very broad, and only mentions blueberries, cranberries), “vitamins and minerals”, and finally “natural prebiotic”.

Overall, Woofin' Good composition isn’t awful, but we don’t like the broad terms that probably hint at choosing cheap ingredients over quality. Because of it, our panel is giving it 3 out of 5 stars.

Protein content 4/5

The first listed ingredient in all Woofin' Good recipes is meal from a named protein. This is great to see! A clearly identifiable protein should be the basis of your dog’s diet.

Considering Woofin' Good uses protein in meal form, it’s important to explain what this is. According to the AAFCO (Association of American Feed Control Officials), poultry meal is a rendered product, meaning it has been cooked down to destroy any bacteria. The word “meal” is used because on top of being cooked, the meat has been ground to make “uniform sized particles” [1].

Poultry meal has all tissues of the animal except for blood, hair, hoof/horns/hides, stomach content and manure. Plus, according to research, the digestibility and biological value are nearly identical to whole poultry, while still being a cheaper option for manufacturers [2]. This means it’s a great ingredient to have in dog food, and it will provide plenty of high-quality protein to keep your pup happy.

Additives and extras 3/5

Although Woofin' Good does fairly well with the core ingredients (poultry meal, rice and oats), the extra goodies aren’t so impressive. Let’s start with the positives: all their recipes include glucosamine and chondroitin. As our experts note, these two supplements are the main structural components of cartilage. Adding these to your dog’s diet might have some positive effects on their joint health, although the current research isn’t conclusive [3].

PRO TIP: If you think your dog is having achy joints, take them to the vet for a check-up. Medicating at home or adding supplements without veterinarian supervision can be detrimental to their long-term health!

Woofin' Good also has other extra goodies like “natural prebiotics”. Prebiotics feed the gut flora, and can be essential to gastrointestinal health. But we don’t like the vagueness of it, particularly in an ingredient list. With pet food companies, these decisions usually mean there’s something to hide: what exactly are these prebiotics? Where do they come from?

This also happens with the addition of “natural antioxidant”, especially considering the scandals with sulphite preservative in dog food [4]. While it’s likely this natural antioxidant is tocopherol (a form of Vitamin E) it would be better to see it with a proper name in the ingredient list.

We have the same issues with the mention of “vitamins and minerals” as an ingredient, without an explanation of which ones and their percentage. This usually means these supplements come as a powdered pack, manufactured outside of the factory and usually in China.

On another note, Woofin' Good recipes constantly market salmon oil as a key component and selling point. However, looking at the ingredient list, salmon oil is one of the last ingredients mentioned and Canola oil is much higher up, so the benefits of salmon would be negligible at best.

Because of these issues, we’re giving Woofin' Good 3 out of 5 in this category. It’s not the worst ingredient list, but it could be better.

Variety 4/5

When it comes to recipe variety and products available, this brand has plenty of options. This isn’t surprising since it’s a Coles' house brand, and they have several other pet food lines with many options as well.

Woofin' Good has both wet and dry food options to make up the basis of our dogs' diets, as well as different treats to complement their daily intake.

Their wet food options are called “chunks”, and are either beef, lamb or chicken flavoured, with and without grains. Some of their wet recipes have pasta, others only have veggies and there is one option for puppies.

Woofin Good dry food has both grain-free and regular options: most recipes are based around chicken or beef as the main protein but there are also some with kangaroo.

Puppy options are limited to one dry recipe and another wet, but there are different treats for puppies. There are no options for large breed puppies or senior dogs, so if your pup falls into either of these categories you’ll have to monitor their daily intake more closely.

Overall, all recipes have more or less the same quality of ingredients and composition, and there are plenty of options available. Our panel agreed to giving Woofin' Good 4 out of 5 stars in this category.

Price 5/5

Woofin' Good is one of Coles’ home brands and looking at the ingredient list, it’s no surprise it’s a reasonably affordable option.

This is not the cheapest option out there, but we would consider it a decent mid-range brand for those that need to feed many dogs or just don’t have the budget for more.

Do Not Buy If…

This brand is reasonably good for most pups, but our team of independent experts suggest you might want to choose other options if:

  • Your pup needs other protein sources: Most of Woofin' Good recipes have either chicken, beef or both as the main protein. Even the recipes with kangaroo also have beef in them. While this isn’t an issue most of the time, some dogs develop sensitivities towards these commonly used proteins. If your pup has been advised by a vet to choose less common proteins, then this isn’t the brand for you.
  • You have a large breed puppy: Large-breed puppies need a careful mix of nutrients and weekly calorie adjustments to make sure they stay nourished but don’t grow too fast. This can be done with any food by careful measuring and re-adjusting as they grow, but it can be overwhelming if you’ve never done it. For new owners, it’s probably easier to just pick a large-breed puppy food.
  • You want food manufactured in Australia: Although Woofin' Good is one of Coles’ home brand, as of June 2021 the food is manufactured in Italy. Overall, not the best in terms of carbon footprint!

The Verdict

Our panel of independent experts consider Woofin' Good dog food as one of the better Coles brand, which doesn’t mean we love the composition. Nevertheless, we appreciate that a named protein is the first ingredient, and there are no weird additives.

We would have liked to see more transparency in the labelling, but that’s also a common complaint across all pet food brands in Australia. Overall, it’s a good enough option for those that have a tight budget.

Want to read more dog food brand reviews? Check out the below:


  1. "What's in the ingredient list?". Association of American Feed Control Officials. Retrieved November 25, 2023. https://www.aafco.org/consumers/understanding-pet-food/whats-in-the-ingredients-list/
  2. "The Truth About Animal By-Products in Dog Food". July 27, 2021. Dog Food Advisor. Retrieved November 25, 2023. https://www.dogfoodadvisor.com/choosing-dog-food/animal-by-products/
  3. "Glucosamine and Chondroitin for Osteoarthritis". NIH, National Centre for Complementary and Integrative Medicine. Retrieved November 25, 2023. https://www.nccih.nih.gov/health/glucosamine-and-chondroitin-for-osteoarthritis
  4. "Are preservatives in pet food products a concern?". RSPCA Knowledge Base. Retrieved November 25, 2023. https://kb.rspca.org.au/knowledge-base/are-preservatives-in-pet-food-products-a-concern/

Eloisa Thomas

Eloisa Thomas is Gentle Dog Trainers Canine Coach & Anthropologist.

With a double master's degree in Anthropology and awarded a Chancellor's International Scholarship to pursue a PhD in History at the University of Warwick (UK), she's well equipped to write well written and factual canine information that will actually help people understand their dogs better.

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  1. I’m trying my dog on woofin joint care hoping it will help stiff joints in my precious dog will review once he is on it for a few weeks

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