Nood Dog Food

The Nood Dog Food Review -
An Analysis

Our #1 Pick


Gentle Dog Trainers No.1 Dry Dog Food


  • Ethically sourced Kangaroo, sweet potato & superfood extras
  • Three Omega 3 and 6 rich oils with a well balanced 11% fat content
  • Australian owned with hundreds of 5 Star Reviews
  • Priced better than major food brands
  • Lightning fast free shipping

Are you looking to add some variety to your dog’s diet? Then you’ve probably heard about Nood Dog food! This relatively new brand could be a pretty good option for mid-range budgets. Is it the right choice for your pup?

Our experts have gathered everything you need to know to make the right choice. Here’s our ultimate Nood dog food review!

  • This Auckland-based dog food company started out as a way to offer high quality pet food at affordable prices
  • They have two different kibble recipes: chicken and salmon
  • Extra goodies include sweet potato, salmon oil, probiotics and mixed berries.

Nood Dog Food Review

Nood - 3.5 Star Rating

  • Ingredients: Chicken, Poultry meal, Rice, Tapioca, Chicken fat, Digested animal protein (Poultry liver and Fish), Sweet potato, Salmon oil, Vitamins (Vitamin A, Vitamin D3, Vitamin E, Vitamin C, Nicotinic acid, Pantothenic acid, Vitamin B2, Vitamin B1, Vitamin B6, Folic acid, Biotin, Vitamin B12), Minerals (Zinc, Iron, Copper, Manganese, Iodine, Selenium), Salt, Dicalcium phosphate, Choline Chloride, Mixed berries (Blueberry, Cranberry, Raspberry, Strawberry, Mulberry), Green pea, Potassium chloride, Taurine, Methionine, Pumpkin, Carrot, Probiotic (Bacillus subtilis), Spinach, Natural mixed tocopherols
  • Named Protein First: Yes (all recipes)
  • Dog Food Type: Dry kibble and treats
  • Recipe Range: Cage-free chicken kibble and wild-caught salmon kibble. Three different dog treat options: chicken bites, salmon sticks and chicken jerky.
  • Suitable For: Dogs of all ages, including puppies.
  • Cost: $$
  • Australian Owned: No (but New Zealand owned).

Nood Dog Food Review



Protein content




Taste 4/5

Overall, most dog owners say their pups really like this food! Of course, it is still a kibble, so if you’ve got a picky eater you might need to spice it up a bit.

PRO TIP: If you have a picky eater at home, try adding yummy toppings to their bowl. Some extra goodies that have worked for our dogs are shredded carrots, cut up banana, a few pieces of boiled chicken/fish/meat, half a teaspoon of nut butter (less for small dogs), or just some homemade bone broth (without salt).

Nood dog food is palatable for most dogs but doesn’t go beyond what’s expected, so we’re giving the brand 4 out of 5 in this category.

Ingredients 4/5

Nood dog food has a pretty nice ingredient list, especially considering the price point! The first AND second ingredients are both named protein: chicken and poultry meal, so they make up the majority of the food. In third and fourth place we have rice and tapioca, which aren’t so exciting.

This brand started with a different recipe that didn’t include tapioca and had veggies instead of rice. However, this was quickly changed and as of December 2021 rice and tapioca are the main carbs in this kibble. Rice is a good carbohydrate source for dogs, but we aren’t so thrilled about tapioca. Tapioca is a starch that comes from the cassava root, and is a good gluten replacement in processed foods that need a binder (like kibble). This is definitely a much better option than wheat or cereal by-products, but it doesn’t provide much nutritional value.

Down the ingredient list we have sweet potato, salmon oil, named vitamins and minerals as well as berries, and some extra veggies.

Because we like almost all of the ingredients and the proportions are pretty nice, we’re giving this brand 4 out of 5 stars.

Protein content 5/5

This dog food has a named protein as the first and second ingredient, which is great news! The recipes available have whole chicken or salmon as the first ingredient, and then either poultry or fish meal to round it up.

Nood boasts a whopping 26% guaranteed crude protein! That’s well above the minimum 18% recommended by the AAFCO. And considering there are no legumes higher up the list, it’s likely the vast majority of that protein percentage comes from animal sources. This is great news, especially at this price point!

We also appreciate the 12% minimum crude fat content: lipids are essential to keep your dog’s body healthy and in food with little animal protein this can be difficult to reach. Nood adds chicken fat as well as salmon oil to bump up the good fats. As a bonus, there are no other lipid sources in the food, so those percentages come fully from animal sources.

Additives 5/5

We appreciate that this brand has added a few nice extras to round up the nutritional profile of the food. There are, of course, the regular vitamins and minerals added, which make it a complete food for a balanced diet.

On top of these, all Nood recipes have choline as a prebiotic and B. subtilis as a probiotic. These two components help to keep your dog’s tummy healthy and will improve their overall digestion, so they are really great to see.

Other goodies include taurine and methionine to support physiological health, mixed berries for extra antioxidants and salmon oil.

We couldn’t do an in-depth Nood Dog food review without mentioning their quality control protocols. This brand prides itself in performing 260 microbiological tests per week, 1,200 ingredient nutritional tests per month and 18+ hours of employee safety training per employee per year, as well as other consistent check-ups. This ensures every Nood bag is identical, the kibble composition won’t change and your pup shouldn’t get an upset tummy whenever you open a new bag.

Lousy quality control is rampant in the Australian pet food industry since it’s largely unregulated, so having companies that seem to care about these issues is a step forward in the right direction. We would love to have the possibility of accessing these records, but unfortunately, this isn’t possible at the time!

As we really like these additives and extras, we’re giving Nood 5 out of 5 in this category.

Variety 3/5

This is a relatively new and small company, so the options available aren’t very wide. Nood offers two different kibble flavours: chicken and salmon, and they also have three different treats in their catalogue.

While they don’t have puppy-specific recipes, their packaging clearly states the recipes fall in line with AAFCO’s regulations for all-stages dog food. They also propose owners a recommended amount for puppies, including large-breed pups, so your dog can be well-fed throughout their life.

Considering they don’t offer puppy-specific options, they don’t have smaller kibble for toy breeds, and you have to carefully portion out the food for large-breed puppies, we’re taking off 2 stars.

Price 4/5

This brand started out as an option to give customers access to high-quality food at lower prices. While this isn’t cheap, for the quality it’s very reasonably priced and can fit into a good dog food budget.

Another thing to consider is that, even though you can find Nood at Coles in Australia, you can also order online and get it as a subscription. This option gets you savings of up to 20% on every delivery and might save you extra trips to the store.

As it offers subscription options and it’s in the mid-upper range price, we’re giving Nood 4 out of 5 in this category.

Do Not Buy If…

Overall, this is a great option for many dogs. However, you might want to keep looking if you:

  • Want Australian-sourced ingredients: Even though this is an Auckland-owned company, they are very clear about the origin of their products. They source ingredients from all over the world and then ship them to be manufactured in the Philippines. If you’re looking for locally owned and sourced food, this isn’t the right choice.
  • Prefer to offer wet food: Nood only has kibble recipes, so if you have a seriously picky eater or your dog just needs to have wet food, you might need to skip this one. Of course, you can always try using a little unsalted homemade broth to moisten dry food if your dog likes the recipe but has bad teeth.
  • Have a dog that’s sensitive to poultry: Even though Nood has a salmon recipe, it has poultry fat in the ingredient list. Most dogs would be fine with this, but some pups with food allergies or sensitivities might need to avoid poultry altogether. If that’s your dog, this brad isn’t for them.

The Verdict

We really like this food within the kibble options available. Of course, it has some shortcomings (like tapioca high up the ingredient list), but the other ingredients are very nice and there are no unnecessary additives.

Nood is one of the best supermarket foods! At a decent price point and with a fairly good ingredient list, it’s a pretty nice option if you don’t want to splurge on the premium (and pricier) options. And even for those that can spend more, this one is a good option to keep on rotation.

Want to read more dog food brand reviews? Check out the below:


  1. AAFCO. What’s in pet food?
  2. WebMD. Tapioca: health benefits, nutrition and uses.
  3. Nood. FAQ: Ingredients & quality.
  4. AAFCO. Reading labels.
Eloisa Thomas

Eloisa Thomas is a dog lover & anthropologist. She enjoys writing content that will actually help people understand their dogs better. Eloisa is able to use her expertise to write informative posts on canine behaviour and training.

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