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Ivory Coat Dog Food Review - Including Puppy, Senior & Grain Free

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  • Ethically sourced Kangaroo, sweet potato & superfood extras
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Loved by owners and dogs looking for a natural diet, today is time for our Ivory Coat dog food review. We did in-depth research so you don’t have to: get to know this popular brand that became all the rage among dogs with skin issues. Here’s what you should know about Ivory Coat, and everything you need to choose the best dog food for your pup.

Got a young dog? We also added a whole Ivory Coat puppy food review section so you know that you’re feeding your little one delicious, whole ingredients.

  • While they offer regular dog food, Ivory Coat is most popular thanks to their grain-free options.
  • Its high-palatability makes it ideal for fussy eaters.
  • While their ingredient list is clean, several owners have complained of recipe changes after its parent company was bought by a Chinese agribusiness. This should not be ignored and we recommend choosing another dog food option.
Border Collie taste testing dog food

Ivory Coat Dog Food 2022 Review

Ivory Coat - 3 Star Rating

  • Ingredients: Chicken Meal, Peas, Tapioca, Chicken Fat (preserved with mixed tocopherols), ground flaxseed, Tomato Pomace, Coconut Oil, Pea fibre, salmon oil, sweet potatoes, Carrots, kale, broccoli, spinach, parsley, apples, blueberries, vitamins A, B1, B2, B5, B6, B12, D3, E, Beta-Carotene, Niacin, d-Calcium pantothenate, Biotin, Folic Acid, Magnesium, Iron, Zinc, Manganese, Copper, Natural Prebiotic, Rosemary Extract & Green Tea Extract. This is a naturally preserved product.
  • Named Protein First: No (but chicken meal is OK).
  • Dog Food Type: Grain Inclusive.
  • Recipe Range: Chicken with Coconut Oil or Lamb & Sardine or Lamb & Kangaroo or Turkey & Brown Rice or Ocean Fish + More.
  • Suitable For: Ivory Coat's recipe range can be suitable for puppy, adult and senior dogs depending on the recipe.
  • Cost: $$
  • Australian Owned: Part owned by an Australian company.



Protein content




Taste 3/5 Stars

Most dogs love the flavour of Ivory coat! Since the #1 ingredient in all flavours is an animal protein (like lamb meal, chicken meal or salmon meal) your pup will likely enjoy it very much. On top of the meaty taste, they’ll get flavour variety through the addition of extras like apples, peas, kale and even blueberries.

We’re taking off some points since several owners have complained that the food smells too strong or even foul, particularly after Ivory Coat was sold to a new investment group in late 2017. This isn’t linked to a specific flavour and the company stated their recipe hasn’t changed. In general, Ivory Coat is a great option if you’re dealing with a fussy eater.

Ingredients 3.5/5 Stars

Ivory Coat ingredients depend on which line you’re looking at. Although they have both grain-free and regular lines, most owners prefer the grain-free options. Nevertheless, keep in mind the regular flavours are slightly less expensive.

In general, Ivory Coat foods have a very limited ingredients list, which is great to avoid unwanted food allergies. The brand also sticks to naturally-sourced additives as a way to complete the nutrient profile, so you can be sure your dog won’t eat any dangerous preservatives like sulphites.

However, keep in mind in most flavours the second main ingredient is plant-based (usually peas, tapioca, or potatoes). This can be a bit misleading since the flavours usually only advertise animal-based protein sources.

Protein Content (3.5/5 stars)

One of the things pups (and owners) like the most about Ivory coat is that the first ingredient is Australian chicken meal and overall, you’re getting 32% crude protein per serving.

PRO TIP: Ivory Coat boasts a whopping 32% crude protein per serving, which is more than the amounts recommended by the AAFCO.

According to the Association of American Feed Control Officials (AAFCO), adult dogs need at least 18% of protein in their food [3]. Considering Ivory Coat has more than 30%, you can be sure your furry friend will have plenty enough to stay happy & healthy. However, keep in mind that in all flavour options, the second ingredient is usually a veggie protein, which probably contributes to the protein boost per serving.

Additives (4/5 Stars)

This brand sticks to naturally-sourced additives and doesn’t add any artificial preservatives. Since sulphites, a common preservative in pet-grade food, has some nasty side effects on dogs [4] Ivory Coat uses prebiotics, rosemary & tocopherols (AKA a form of Vitamin E) to preserve your pup’s food.

“There are safety issues relating to sulphur dioxide and sodium and potassium sulphite preservatives – these can cause thiamine (Vitamin B1) deficiency, which can be fatal.” – RSPCA Australia

Following the all-natural principle, Ivory Coat doesn’t have artificial colours or flavours to keep your dog’s diet as healthy as possible. They also add extra-healthy ingredients like flaxseed, coconut oil and salmon oil that improve your dog’s skin and give them a shiny coat.

Variety (5/5 Stars)

Some grain-free dog foods can be very limited. Luckily, Ivory Coat isn’t one of them! Depending on your pup’s needs and personal taste, you’ll probably be able to find a flavour they will love. They have anything from Salmon & Ocean fish, to Chicken & Coconut oil, as well as Lamb & Kangaroo, Sardines, Chicken and even Turkey.

While Ivory Coat's grain free options are the most popular, if your pup doesn’t follow a grain-free diet they also have several brown rice flavours available. Most of those are mixed with different proteins like salmon, sardines, chicken, turkey or lamb.

On top of these, they also offer several options adapted to your dog’s stage of life and activity level. Of course, there’s puppy and adult food, but you’ll also find low-fat options, senior foods as well as chilled, dry & wet options for most of their flavours.

Keep in mind Ivory Coat doesn’t have food lines dedicated specifically for small or large breeds.

Price (3/5 Stars)

This one is definitely on the pricier side, for a dog food that is. However, depending on your dog’s size and age, this might be a blow that your wallet could take. For example, a chihuahua eats considerably less than a Great Dane or a Cattle Dog. In our experience, good dog food is worth it since you’ll be saving yourself a lot on vet bills, but it will all depend on your particular situation and your dog.

Ivory Coat Puppy Food Review

Two puppies taste testing dog food

Many Ivory Coat dog food reviews focus exclusively on adult food. But really, puppies need some attention as well! As the RSPCA puts it:

The basis of your dog’s diet should be a high quality balanced premium commercial dog food that is appropriate for their life stage” – RSPCA Australia

As a result of this, we reviewed the puppy food options that Ivory Coat offers.

Related: Best Puppy Food Australia.

Flavour Variety

This brand has several options to feed your young dog whether you choose a regular or a grain-free diet. However, in contrast with their adult dog food line, Ivory Coat puppy food is significantly more limited flavour-wise. In contrast, you do have the option between regular, grain-free or chilled dog food. There are no wet food options available to feed your puppy.

PRO TIP: The Ivory Coat Puppy food line has fewer flavours available than their adult line, and don’t have any wet or canned foods.

On the other hand, the brand doesn’t offer specific options tailored to your puppy’s adult size. While among small and medium-sized dogs this doesn’t pose much of a problem, among large and giant breeds it could.

Small & Large Breed Puppy Food

Large and giant-breed puppies need careful nutritional supervision to avoid them growing too fast. If you allow them to eat food that’s too rich or in large quantities, they risk suffering from brittle bones or decalcification.

Ivory Coat provides adequate nutrition but you should adjust the portions of your large or giant puppy to prevent overfeeding. In contrast, puppy food tailored to their adult size could be easier to portion out without a vet’s advice.

Do Not Buy Ivory Coat If…

Our Ivory coat review wouldn’t be complete if we didn’t cover who this food isn’t for. You shouldn’t buy this brand if:

  • You don’t want smelly farts: The huge amount of protein that can be so beneficial has other side effects… namely that many pups will have smelly farts when eating this food. For most owners, this isn’t an issue, especially when gas doesn’t correlate to runny stools or other GI problems. However, if you don’t have a yard or sleep in the same bed as your dog, this might become a problem. We think gas and farting is normal and healthy within reason, but of course, every dog is different and you should pay attention to the individual needs of yours.
  • Your dog has a sensitive stomach: While the ingredients list in Ivory Coat is limited, several owners reported a change in digestibility after The Real Pet Food Company bought the company in late 2017. No dogs have been seriously ill from eating the latest iterations of Ivory Coat, but some owners have stated their dogs throw up the new food or flat out refuse it. If your pup has had a delicate stomach in the past, try this out very slowly to get them used to the new food.
  • You’d rather purchase from 100% Australian-owned companies: While Ivory Coat started out as a local Australian company, as demand grew the original owners sold it to the Real Pet Food Co. Even though this is another Aussie business (originally based in Queensland) as of August 2020 its majority owner is China’s largest agribusiness company and an investment group of Singapore’s government [1]. Since the deal, owners have reported slight changes in the Ivory Coat food, although many Australian dogs still enjoy it on a daily basis.
  • You want dog food tailored to your dog’s size: Experts know it’s important to follow the specific nutritional needs of your dog, especially during puppyhood. This is particularly important for large and giant breeds, that have special nutritional requirements to avoid them growing too fast. While you can achieve proper nutrition with Ivory Coat food, your puppy’s portions should be carefully measured to avoid over-feeding.

The Verdict

Give it a try! Many dogs and their owners have enjoyed Ivory coat as their main feed for years. While there have been some complaints about a change in the recipe or GI troubles among certain users, in general this is one of the favourite brands for people looking for a grain-free option to offer their dog.

This is especially true for dogs with skin issues since going grain-free is one of the main veterinarian recommendations to help with itchy skin. We recommend adding Ivory Coat to your regular rotation as it has a fairly good composition for processed, dry dog food.

  1. Ryan, Peter. “Real Pet Food Company: Chinese investors gobble up Queensland business targeting four-legged gourmets” 24 October, 2017. ABC News Australia.
  2. Dixon, Michelle. “How much protein is enough in dog food?”. Petcurean.
  3. AAFCO. “Calorie content – Pet food”.
  4. RSPCA Australia. “Are preservatives in pet food products a concern?”.
  5. RSPCA Australia. “What should I feed my dog?”.  
Eloisa Thomas

Eloisa Thomas is a dog lover & anthropologist. She enjoys writing content that will actually help people understand their dogs better. Eloisa is able to use her expertise to write informative posts on canine behaviour and training.

Click Here to Leave a Comment Below

Graeme Outen - September 16, 2021

Is Ivory Coat Dry dog food still a risk to dogs? We have a bag of Ivory Coat Adult Dogs Chicken with Coconut Oil. Best before 13 October 2022. Please advise if this food is safe to give to our dog.

Thank you

    gentledogtrainers - September 17, 2021

    Hi Graeme,

    There has not been any recall’s issued for Ivory Coat dog food, however, there have been individual consumer issues reported over the past 12 months. This can be the case with a lot of dog food brands (some of lower quality).

    We always recommend Petzyo and/or Ziwi Peak.

    Kind regards,
    GDT Team.

GT - May 3, 2022

Hello, can you recommend an alternative with small sized kibble similar to the ivory coat puppy size? Our dog is a little fussy when it comes to kibble, only eats Ivory coat’s grain free puppy I think due to the kibble size. Has rejected any other quality kibble we’ve given her due to the size.

After reading all the horror stories related to ivory coat we really want to find something else before its too late. No issues yet but each bag has been the old packaging. I’m starting to see a different packaging on some websites and am thinking maybe that’s the problematic one.

    gentledogtrainers - May 5, 2022

    Hi There,

    Definitely check out Petzyo. They’re our number 1 pick.

    Kind regards,
    GDT Team

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