Lucky Dog Food.

The ‘Lucky Dog' Dog Food Review: Tested & Evaluated 2024

Written By Eloisa Thomas | Canine Coach, Double M.A in Anthropology.
Edited & Fact Checked By Renae Soppe | B.A Journalism & Science. 
Last Updated: 8th January 2024

When it comes to budget dog food, Purina’s Lucky Dog dog food is likely to pop up. Is this affordable dog food worth it? In today’s review, we’re comparing Lucky Dog with our top-rated dog foods, so you can make an informed choice. Here are the basics:

  •  “Lucky dog” dog food is made by Purina, owned by Nestlé.
  • The first ingredient in all recipes is cereals and cereal by-products.
  • These recipes only have 17% crude protein, which is below AAFCO recommendations for adult dogs (18%).

Australia's 'Lucky Dog' Dog Food Reviewed

Lucky Dog - 1 Star Rating

  • Ingredients: Chicken, veg and pasta recipe: Cereals and cereal by-products and/or vegetable by-products; meat and meat by-products (derived from beef and poultry and/or mutton); essential vitamins and minerals and/or amino acids; antioxidants and flavours.
  • Named Protein First: No
  • Dog Food Type: Grained kibble
  • Recipe Range: Adult dog food
  • Suitable For: Adult dogs
  • Cost: $
  • Australian Owned: No (owned by Purina/Nestlé)

We got three of our testers for this Lucky Dog dog food review, and we compared it to our best-rated dog foods (Petzyo and Ziwi Peak). Spoiler alert: it’s NOT good. Here’s what you need to know:

Lucky Dog Food Review



Protein content




Taste 1/5

We had a hard time feeding this kibble to two of our testers. They flat out refused to try it, and after looking at the ingredient list, it’s not a surprise. Our third tester tried it out and actually liked it, but this is likely because of the high salt content salt in this recipe. The excess salt is likely to cover up the absolute horror show that are the actual ingredients (more on that below).

Beyond salt, this food openly lists “flavours” without a single mention to what these are. At this price point, the answer is probably “artificial” and “cheap”. We’d rather feed kibble that has flavour from good, wholesome ingredients, instead of salt and who knows what artificial flavour. We’re taking off 4 stars from this category.

Ingredients 1/5

Unfortunately, Lucky Dog is anything but good.

This food claims to be “100% balanced” for adult dogs but this is most definitely NOT the case. As of the time of writing, this brand features the following guaranteed analysis: 17% minimum crude protein, 10% minimum crude fat, and maximum 5.5% fibre. The Australian pet food industry is wildly unregulated [1], meaning there is no legal consequence if manufacturers lie in their packaging. However, most respectable pet food manufacturers stick to the nutritional guidelines provided by AAFCO [2]. With these guidelines, the MINIMUM percentages for adult dog food are 18% crude protein and 5.5% minimum fat. At 17% crude protein and having cereal by-products as the first ingredient, Lucky Dog is unfortunately not balanced. And this is after a change in recipe: in June 2021, it had a measly 16% crude protein, even less than the current recipe.

The first ingredient is “cereals and cereal by-products and/or vegetable by-products”, which is code for “whatever cereal or plant was cheapest at the moment”. It is also impossible to know how much one batch differs from the next, so it’s a no-go for dogs with a sensitive tummy.

Compare it to Petzyo, which boasts 27% protein with meat as the first ingredient, and the difference is obvious. We’re taking off 4 stars from this brand.

Protein content 1/5

In these recipes, meat seems an afterthought. The sole animal product in the ingredients is “meat and meat by-products” from beef and poultry and/or mutton. This means they just use whatever remnants they can buy from processing plants, with likely a good portion of close-to-end-date carcasses.

The overall protein content is also abysmally low. And considering there’s a good chance the cereals significantly bulk up the protein percentage, meat in these recipes is a minor ingredient.

Compared to top-rated Ziwi Peak, that boasts not only meat as the first ingredient but the first THREE, it’s evident which brand is our top choice.

The poor quality of the meat chosen, paired with the surprisingly low percentage of protein means this is a subpar food. We’re giving this brand 1 out of 5.

Additives 1/5

The additives in this recipe don’t look especially good. Beyond the bulk of the food (AKA cereals) this brand includes “essential vitamins and minerals AND/OR amino acids”. Does this mean there’s either a vitamin mix OR amino acids, depending on the batch? Using “and/or” in the ingredient list is always suspicious, but at this point it’s just the sign of a poorly developed recipe.

Beyond the vitamins premix (which we don’t know the exact components of), there’s “antioxidants” and “flavours”. With the poor track history of antioxidants in pet food [3], it’s not a good sign when brands don’t mention the specific preservatives used. We’re taking off 4 stars from this category.

Variety 1/5

Lucky Dog sells two different flavours to consumers, but when looking deeper into it, the variety is not there. Both the “chicken, veggie and pasta” and the “beef, vegetable and marrowbone” flavours have the exact same ingredients. It’s quite likely even the artificial flavourings are the same, and this is just a marketing tactic to make the food look better.

Because of these issues, we’re giving this brand 1 out of 5 in this category.

Price 3/5

This might be the only positive we can find in this Lucky Dog food review. This dog food is dirt cheap, and after taking a look at the recipes, it’s clear why. There has been no investment in high-quality ingredients: it’s all bottom-of-the-barrel and scraps.

Just for reference, and 8 kg bag costs LESS than a 1 kg bag of freeze-dried high-quality dog food. In spite of the “savings”, whatever you don’t spend in upfront food costs will be spent in vet bills when your dog gets sick.

We’re giving this brand 3 out of 5 in this category: the savings aren’t worth it.

Do Not Buy If…

This is not a good food and we would never recommend to buy it, especially if you:

  • Want to feed your dog a truly complete and balanced food: These recipes just don’t follow AAFCO recommendations, which are the absolute bare minimum for balanced dog food.
  • Care about your dog’s long-term health: Beyond the extremely high carbs in these recipes, Purina has a bad track record of recalls, poisonings and mysterious illnesses among dogs. Unfortunately, it seems manufacturers in Australia have the liberty to sell whatever they want unlike in the US and Europe where regulations actually exist. Although Lucky Dog isn’t part of any recall or lawsuit, Purina’s Beneful (a recipe similar to Lucky Dog) has a horrible track record of being contaminated with toxins and causing severe damage to dogs [4]. We wouldn’t feed Purina products to any dog just based on that.
  • Want to feed Australian: This food is manufactured by Purina, owned by Nestle, one of the largest food monopolies in the world. There’s nothing local or environmentally friendly about these recipes.

Final Verdict

Don’t feed this food to your dog. There are literally zero redeeming qualities, and Purina has an awful track record of poisoning dogs. The “savings” aren’t worth it: your dog’s health comes first!


  1. “How is the pet food industry regulated in Australia?” RSPCA Knowledge Base. Retreived September 4, 2023.
  2. “AAFCO nutrient profile for dry matter”. 2013. AAFCO Pet Food Report Annual. Association of American Feed Control Officials. Retreived September 4, 2023.
  3. Thixon,S. November 21, 2016. “Purina Beneful Walks Away from Accountability”. Truth About Pet Food. Retrieved September 4, 2023.

Eloisa Thomas

Eloisa Thomas is Gentle Dog Trainers Canine Coach & Anthropologist.

With a double master's degree in Anthropology and awarded a Chancellor's International Scholarship to pursue a PhD in History at the University of Warwick (UK), she's well equipped to write well written and factual canine information that will actually help people understand their dogs better.

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